A stunning new video advert for the wireless Beats by Dre headphones pays tribute to the physical and emotional strength of Serena Williams,
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The effective advert shows Williams pushing herself to the limit physically, interspersed with flashbacks of learning to play tennis in the underprivileged surroundings of Compton in LA.
The soundtrack, 'Black Unicorn' by 2Chainz featuring Chrissette Michel and Sunni Patterson, begins 'And when you spiral through the atmosphere, all they see is motion / They never see the tears, they never feel the pain' as Williams undergoes an intense solitary training session.
Released the day before Williams won her eighteenth Grand Slam title at the US Open, tying Chris Evert and Martina Navratilova for fourth on the Open Era Grand Slam winners' list, the video is a great antidote to some slightly negative publicity Williams has had recently, after she cancelled her post-US Open TV appearances due to tiredness after celebrating her win late into the night with Caroline Wozniacki.
There have also been rumours of a rift with sister Venus, although Williams has been Tweeting this week warmly congratulating Venus on reaching the Quebec City final:
Williams, currently resting after the rigours of the US Open, returns to action at the new Premier 5 event in Wuhan, beginning Monday 22 September.