William Hill tennis betting carries more weight than most rivals’ offerings — this is a bookmaker that has been taking tennis wagers since long before Grand Slam odds appeared on a screen. Founded in 1934, William Hill is one of Britain’s oldest and most recognisable betting brands, and its sportsbook reflects that heritage: broad market depth, a robust in-play platform, and the #YourOdds feature that lets punters request custom bets via X.
In this William Hill review we cover the full picture for tennis bettors: the range of ATP and WTA markets, in-play and live-streaming capabilities, the Acca Freedom insurance offer, app quality, payments, and customer support. The honest verdict is that William Hill is a very solid all-rounder — well ahead of most generalist rivals on tennis coverage — but specialist operators such as bet365 still hold a narrow edge on market depth at Challenger and ITF level, and Best Odds Guaranteed does not extend to tennis (it is horse-racing only).
Rating breakdown
Tennis betting markets
William Hill covers all four Grand Slams, the full ATP Masters 1000 and WTA 1000 schedule, ATP 500/250 and WTA events, plus Davis Cup and Billie Jean King Cup. Core markets include match winner, set betting, game handicap, total games over/under and first-set winner, and in-play breadth extends to individual game winners at the bigger events.
Coverage at Challenger and ITF level is present but noticeably thinner than bet365, and some lower-tier events carry only a match-winner market.
Odds & value
For top-tier ATP and WTA matches, William Hill's margins are competitive — frequently below 5% on match winner — and the brand's scale means liquidity is rarely an issue. Price boosts skew towards football and racing, though tennis boosts appear around the majors.
Best Odds Guaranteed is strictly a horse-racing feature. The #YourOdds service lets bettors request bespoke markets via X and receive a quoted price — an unusual and genuinely useful value-add for tennis.
Live streaming
William Hill's WHTV service covers a solid volume of tennis, including matches across the Wimbledon fortnight and other major ATP and WTA events. Streaming requires a funded account but no minimum balance to watch.
Coverage of lower-tier Challenger and ITF events is inconsistent, and Grand Slam availability is event-dependent and subject to rights — treat it as a useful bonus rather than a primary viewing solution.
Grand Slams: Wimbledon matches available; full coverage not guaranteed across all courts and rounds, dependent on broadcast rights
Mobile app
The William Hill app is among the most polished in the UK market — 4.7/5 on iOS from 160,000+ reviewers and 4.3/5 on Android. A customisable home screen built from draggable widgets is a differentiator — you can pin the tennis in-play section or a chosen tournament to the front page.
The in-app Bet Builder includes live-leg tracking and player-stats markets for tennis, and Cash Out is available in-play on a wide range of matches.
Payment methods
William Hill's payment suite is practical for UK bettors, with a £5 minimum deposit via debit card — one of the lower thresholds in the market — and instant deposits. Skrill and Neteller were added to the deposit menu in late 2025.
PayPal and Apple Pay withdrawals typically clear within 2–12 hours and Visa Direct can be near-instant, while standard card withdrawals take 1–3 working days and bank transfers 3–5. Credit cards are unavailable in line with UKGC rules.
| Deposits | Visa debit, Mastercard debit, PayPal, Apple Pay, Google Pay, Skrill, Neteller, Bank transfer |
| Withdrawals | Visa debit, Mastercard debit, PayPal, Apple Pay, Visa Direct, Bank transfer |
| Min deposit | £5 (debit card) |
| Withdrawal time | 2–12 hours (PayPal/Apple Pay); near-instant (Visa Direct); 1–3 days (card); 3–5 days (bank transfer) |
Platform & providers
William Hill's sports-betting software is proprietary, built and maintained internally under the evoke plc group. The platform powers in-play, Bet Builder, Cash Out and streaming across web and app. The casino side uses third-party developers, but that isn't relevant to the tennis audience.
Customer support
William Hill's live chat is available 24/7 and is generally responsive — the most reliable route for account and betting queries. Telephone support exists, which is genuinely unusual among UK online-first bookmakers and valuable for complex issues, though its hours and scope aren't consistently documented.
An extensive self-service Help Centre covers betting rules and account management and is well-structured for tennis-specific queries.
Pros & cons
- Heritage brand with 90+ years of credibility and a UKGC licence (account 39225)
- #YourOdds lets you request bespoke tennis markets on X — a genuine differentiator
- Strong tennis in-play with real-time stats, WHTV streaming and in-play Bet Builder
- Acca Freedom covers tennis: Acca Boost and Acca Insurance (refund up to £20)
- Highly rated apps — 4.7 iOS / 4.3 Android — with a customisable home screen
- Telephone support available, rare among major UK online bookmakers
- No Best Odds Guaranteed for tennis — horse racing only
- Market depth drops off below ATP/WTA top tier — Challenger and ITF coverage is patchy vs bet365
- Owner evoke plc's debt-heavy position and a reported strategic review add a little corporate uncertainty
- Standard debit-card withdrawals take 1–3 working days — slower than some newer rivals
How to sign up
Registration takes a few minutes and no promo code is needed.
- 1Register your accountOn williamhill.com or the app, click 'Join' and enter your name, address, date of birth and email. Standard UKGC ID verification follows.
- 2Set your safer-gambling limitsBefore depositing you'll be prompted to set deposit, loss and session-time limits — mandatory under UK rules.
- 3Make your first depositChoose debit card (min £5), PayPal, Apple Pay, Skrill or Neteller. Deposits are instant and trigger the welcome offer.
- 4Start betting on tennisOpen the Tennis section, pick your market, stake and confirm. In-play markets update live and WHTV streaming sits under the same bet slip.
Our verdict
William Hill remains one of the UK's most capable all-round bookmakers for tennis — broad Grand Slam and top-tier ATP/WTA coverage, a genuinely useful #YourOdds feature, solid in-play and streaming, and a polished app make it a compelling single-account solution. It isn't the specialist's first choice: bet365 edges it on sheer market volume, particularly at Challenger level, and the lack of tennis Best Odds Guaranteed is a tangible miss. But for the recreational punter who wants Wimbledon accas, in-play set betting and the odd custom market, William Hill more than delivers.